Quantcast
Channel: Marketing – Central Desktop Blog
Browsing all 72 articles
Browse latest View live

Using Central Desktop to help you market your business more effectively

Guest post from Sydni Craig-Hart Joseph Ghabi once said: “Your life will begin changing the moment you decide that you want it to.” I’ve found that the same is true for growing your business. If you...

View Article



How the transition to digital affects agencies’ current processes

Guest post from Steve Hall When I was working for a high tech and B2B ad agency that was experiencing  growing pains caused by the transformation from small to mid-sized to large, I developed a traffic...

View Article

Agencies remaking themselves as AOR model changes

What can an ad agency do to foster a deeper relationship with its clients and, perhaps, end the fickle cycle of continuous churn? One such agency (and we're sure there are many others) thinks it has...

View Article

Agency-brand collaboration: who owns social?

Lean on an agency's expertise for your social media program? Or keep your social business under your own roof? Adrants' Steve Hall considers the two sides.The post Agency-brand collaboration: who owns...

View Article

CMO vs. CIO? The future of marketing + IT

If you believe Gartner's January 2012 report entitled "By 2017 the CMO will Spend More on IT Than the CIO” and IBM's annual CIO surveys, it would seem that CIO and CMO roles are on a collision course....

View Article


Communication hurdles for the modern marketer

Communication is at the core of every marketer's job, yet communication breakdowns frequently cause campaigns to come off the rails. Here are easy ways to avoid the most common pitfalls.The post...

View Article

Modernizing the internal marketing department

In my last three roles as a marketing director, I have come in to modernize and evolve an existing internal marketing department. I believe for internal marketing to thrive it must be equal parts...

View Article

Brian Kardon: tech-phobic CMOs are guilty of malpractice

CIO and CMO roles are converging. What does that mean for the old guard in marketing? We talked to Lattice Engines CMO Brian Kardon to find out.The post Brian Kardon: tech-phobic CMOs are guilty of...

View Article


SXSW recap-recap: marketing takeover, tech stars and “meh” culture

Some final observations on SXSW now that everyone has had time to go home, digest, divvy up swag and catch up on email.The post SXSW recap-recap: marketing takeover, tech stars and “meh” culture...

View Article


“Truth in Advertising” and the pursuit of happiness

John Kenney's Truth in Advertising is attracting buzz well beyond agency circles, but it offers a few key lessons for brand marketers and advertisers.The post “Truth in Advertising” and the pursuit of...

View Article

What Big Data means for brands and agencies

Big Data can be harmful or beneficial to marketers and agency creatives crafting campaigns. How can you best leverage data without sacrificing creativity?The post What Big Data means for brands and...

View Article

Tips for marketers from Social Media Marketing World

Big ideas for marketers in bite-sized portions, featuring insights from Chris Brogan, Mari Smith, Jay Baer, Sally Hogshead, Kyle Lacy and others.The post Tips for marketers from Social Media Marketing...

View Article

5 easy ways to enhance marketing collaboration

From sharing knowledge to treating your favorite vendors like family, here are five tips and reminders for making your life as a marketer a little easier. The post 5 easy ways to enhance marketing...

View Article


Improving agency-client collaboration: a SocialBridge + ProofHQ webinar

Join our webinar on April 24 at 10am PST to learn how The Summit Group uses Central Desktop's SocialBridge and ProofHQ to better collaborate with their clients and deliver their projects faster,...

View Article

Big Data: will it unite CMOs and CIOs?

Big Data presents a real, customer-impacting opportunity, and it’s not the sort of thing that should be stashed at one desk or within one department. By coming together at the very start of the...

View Article


Future of the workplace: why you need to change the way you work

Change or die. That powerful reminder is driving our new series of ebooks on the future of the workplace. We separated our first ebook into three editions: agencies, marketers and enterprise.The post...

View Article

Can Big Data exist with The Big Idea?

Too much reliance on data can harm creativity, but big data offers some real benefits to marketers who can find the middle ground. The post Can Big Data exist with The Big Idea? appeared first on...

View Article


Why your job will never be the same [free ebook]

Change is coming to your workplace. Whether you’re in the C-suite or working freelance from your couch, your role is evolving. The post Why your job will never be the same [free ebook] appeared first...

View Article

Is your brand oversharing?

Too much blabbing can break the bond with your customers, but Gary Vaynerchuk predicts the future will bring more sharing and transparency. Much more. The post Is your brand oversharing? appeared first...

View Article

Best quotes from Cannes Lions

Marketing luminaries talk about collaboration, big data and the blend of science and storytelling. The post Best quotes from Cannes Lions appeared first on Central Desktop Blog | Smarter Collaboration.

View Article
Browsing all 72 articles
Browse latest View live




Latest Images