Using Central Desktop to help you market your business more effectively
Guest post from Sydni Craig-Hart Joseph Ghabi once said: “Your life will begin changing the moment you decide that you want it to.” I’ve found that the same is true for growing your business. If you...
View ArticleHow the transition to digital affects agencies’ current processes
Guest post from Steve Hall When I was working for a high tech and B2B ad agency that was experiencing growing pains caused by the transformation from small to mid-sized to large, I developed a traffic...
View ArticleAgencies remaking themselves as AOR model changes
What can an ad agency do to foster a deeper relationship with its clients and, perhaps, end the fickle cycle of continuous churn? One such agency (and we're sure there are many others) thinks it has...
View ArticleAgency-brand collaboration: who owns social?
Lean on an agency's expertise for your social media program? Or keep your social business under your own roof? Adrants' Steve Hall considers the two sides.The post Agency-brand collaboration: who owns...
View ArticleCMO vs. CIO? The future of marketing + IT
If you believe Gartner's January 2012 report entitled "By 2017 the CMO will Spend More on IT Than the CIO” and IBM's annual CIO surveys, it would seem that CIO and CMO roles are on a collision course....
View ArticleCommunication hurdles for the modern marketer
Communication is at the core of every marketer's job, yet communication breakdowns frequently cause campaigns to come off the rails. Here are easy ways to avoid the most common pitfalls.The post...
View ArticleModernizing the internal marketing department
In my last three roles as a marketing director, I have come in to modernize and evolve an existing internal marketing department. I believe for internal marketing to thrive it must be equal parts...
View ArticleBrian Kardon: tech-phobic CMOs are guilty of malpractice
CIO and CMO roles are converging. What does that mean for the old guard in marketing? We talked to Lattice Engines CMO Brian Kardon to find out.The post Brian Kardon: tech-phobic CMOs are guilty of...
View ArticleSXSW recap-recap: marketing takeover, tech stars and “meh” culture
Some final observations on SXSW now that everyone has had time to go home, digest, divvy up swag and catch up on email.The post SXSW recap-recap: marketing takeover, tech stars and “meh” culture...
View Article“Truth in Advertising” and the pursuit of happiness
John Kenney's Truth in Advertising is attracting buzz well beyond agency circles, but it offers a few key lessons for brand marketers and advertisers.The post “Truth in Advertising” and the pursuit of...
View ArticleWhat Big Data means for brands and agencies
Big Data can be harmful or beneficial to marketers and agency creatives crafting campaigns. How can you best leverage data without sacrificing creativity?The post What Big Data means for brands and...
View ArticleTips for marketers from Social Media Marketing World
Big ideas for marketers in bite-sized portions, featuring insights from Chris Brogan, Mari Smith, Jay Baer, Sally Hogshead, Kyle Lacy and others.The post Tips for marketers from Social Media Marketing...
View Article5 easy ways to enhance marketing collaboration
From sharing knowledge to treating your favorite vendors like family, here are five tips and reminders for making your life as a marketer a little easier. The post 5 easy ways to enhance marketing...
View ArticleImproving agency-client collaboration: a SocialBridge + ProofHQ webinar
Join our webinar on April 24 at 10am PST to learn how The Summit Group uses Central Desktop's SocialBridge and ProofHQ to better collaborate with their clients and deliver their projects faster,...
View ArticleBig Data: will it unite CMOs and CIOs?
Big Data presents a real, customer-impacting opportunity, and it’s not the sort of thing that should be stashed at one desk or within one department. By coming together at the very start of the...
View ArticleFuture of the workplace: why you need to change the way you work
Change or die. That powerful reminder is driving our new series of ebooks on the future of the workplace. We separated our first ebook into three editions: agencies, marketers and enterprise.The post...
View ArticleCan Big Data exist with The Big Idea?
Too much reliance on data can harm creativity, but big data offers some real benefits to marketers who can find the middle ground. The post Can Big Data exist with The Big Idea? appeared first on...
View ArticleWhy your job will never be the same [free ebook]
Change is coming to your workplace. Whether you’re in the C-suite or working freelance from your couch, your role is evolving. The post Why your job will never be the same [free ebook] appeared first...
View ArticleIs your brand oversharing?
Too much blabbing can break the bond with your customers, but Gary Vaynerchuk predicts the future will bring more sharing and transparency. Much more. The post Is your brand oversharing? appeared first...
View ArticleBest quotes from Cannes Lions
Marketing luminaries talk about collaboration, big data and the blend of science and storytelling. The post Best quotes from Cannes Lions appeared first on Central Desktop Blog | Smarter Collaboration.
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